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After the first orders

The first orders and buyer questions show what is already clear in the store and what needs improvement. You do not have to redo everything at once. Start with repeated questions and mistakes that get in the way of placing an order.

Look not only at the number of orders, but also at where the buyer needed clarification.

Shop analytics and product views​

The seller cabinet has a Shop analytics section. It collects working signals for the shop: orders, statuses, stock, products in orders, and product card views.

The Most viewed products block shows products whose public cards were opened most often during the selected period. In analytics, you can usually switch the period, for example Today, 7 days, or 30 days.

It is important to separate views from sales:

  1. What buyers order shows products that appeared in orders;
  2. Most viewed products shows interest in product cards on the storefront;
  3. views are not unique visitors and do not prove intent to buy;
  4. view data updates approximately once an hour;
  5. quick repeated opens of the same card may not count as new views for about 4 hours.

Cards in the Most viewed products block open the product card inside the cabinet, so the seller can check photos, description, price, stock, and choice variants. On the public storefront, the buyer does not see a view counter.

Repeated questions​

If different buyers ask the same thing, that is a sign that the answer should be added to the store.

Common questions may be:

  1. what size the product is;
  2. what material the product is made of;
  3. what is included;
  4. whether the product is in stock;
  5. how much delivery costs;
  6. how payment works;
  7. whether the buyer can pick up the product themselves;
  8. how long production takes.

Add answers to the product card, delivery terms, or store description. This helps the next buyer get information faster.

Unclear product cards​

After the first orders, check the cards that caused the most clarifications.

Update:

  1. photos, if the buyer lacked an angle or detail;
  2. name, if the product is confused with another one;
  3. short description, if the product purpose is unclear;
  4. detailed description, if size, material, or set details are missing;
  5. price, if the buyer does not understand what they are paying for;
  6. stock, if availability changed.

Do not turn the card into a long unstructured text. It is better to add specific details in clear places.

Stock mistakes​

Stock needs especially careful updating if you sell not only through FastyShop.

Check that:

  1. stock decreased after the order;
  2. manual sales outside FastyShop were counted;
  3. the product does not remain published if it cannot be sold;
  4. similar products are not mixed up;
  5. SKU helps you distinguish variants.

If a buyer ordered a product that is no longer available, contact them quickly and update the card so the situation does not repeat.

Payment and delivery terms​

After the first orders, it often becomes clear where terms are written too generally.

Check that:

  1. the buyer understands when and how to pay;
  2. manual payment is described without implying that money is charged inside FastyShop;
  3. delivery, pickup, or order receipt is described in simple words;
  4. delivery price is specified if it is needed;
  5. selected payment methods are compatible with selected delivery methods;
  6. the seller understands what action to take after the order is placed.

If the problem is related to an already placed order, open Seller orders. If the problem is in term settings, open Payments and delivery.

Reasons for cancellations and clarifications​

Write down not buyers' personal data, but the reason for the situation.

For example:

  1. not enough photos;
  2. size is unclear;
  3. delivery price was a surprise;
  4. the product ran out;
  5. the buyer did not understand the payment method;
  6. pickup address was incomplete;
  7. the card promised more than the seller can fulfill.

If one reason repeats, fix the page or the process.

What to update first​

Start with changes that reduce the number of manual clarifications.

The usual priority is:

  1. fix an incorrect price, stock, or terms;
  2. add missing photos and sizes;
  3. clarify payment and delivery;
  4. update product cards that buyers ask about most often;
  5. check the storefront from a phone;
  6. update the link in social networks or messengers if the address changed.

Soft signals worth watching​

At an early stage, simple signals are useful:

  1. which products buyers ask about more often;
  2. which questions repeat;
  3. where the buyer stops before ordering;
  4. which terms cause clarifications;
  5. which products run out quickly;
  6. which cards require more chat.

These signals and basic shop analytics do not replace deep analytics, conversion calculation, or separate marketing reports. They help the seller improve the store now based on real situations.

Main rule​

After the first orders, do not improve everything at once. Improve what has already created a question, mistake, or extra step for the buyer.

Then open the store from a phone again and go through the buyer-view check.

Related guide: Creating and editing a product.