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Buyer-view check

Before sending the store link, open the storefront as a buyer. It is better to do this from a phone because buyers often come from messengers and social networks.

The goal of the check is not to find a perfect design. The goal is to make sure the buyer understands the store, the product, and the next step.

Copy the store's public link and open it not from the cabinet, but like a regular buyer.

Check that:

  1. the link opens without an error;
  2. you see the correct store;
  3. the name and description are readable without zooming;
  4. the logo or image does not prevent understanding the page;
  5. the buyer immediately understands what the store sells.

If the link does not open, check Store public link.

Step 2: find a product​

Try to find a product the way a buyer would.

Check that:

  1. categories have clear names;
  2. the product is in the expected category;
  3. the product name is readable on a small screen;
  4. the photo helps tell the product apart from others;
  5. the price is visible without extra searching.

If the product is not visible, go through the checklist How to check a product on the storefront.

Step 3: open the product card​

Open the card and ask yourself:

  1. is it clear what product this is?
  2. is there a price and final amount without surprises?
  3. is stock visible, or is it clear that the product can be ordered?
  4. are there enough photos?
  5. are important details written: size, material, set contents, production time, or limitations?
  6. does the description not contradict the photos?

If after reading the card you still want to ask the seller a simple question, add the answer to the card.

Step 4: check the path to purchase​

If the product is available for purchase, check what happens next.

Check that:

  1. the add-to-cart button or purchase action is visible;
  2. the product is added to the cart as expected;
  3. the buyer understands what to do after adding it;
  4. payment and delivery terms appear where expected;
  5. checkout has no text that contradicts the product card.

Payment and delivery terms are described in detail in Payments and delivery.

Step 5: check contacts and trust​

The buyer may want to clarify details before ordering.

Check that:

  1. store contacts are current;
  2. legal information is filled in if it is needed for your work format;
  3. the public trust mark is displayed correctly if seller documents are verified;
  4. payment and delivery terms are written in simple words;
  5. there are no promises that you cannot fulfill.

If the trust mark looks unclear, open Public trust mark.

Step 6: check empty areas​

The buyer notices not only mistakes, but also empty areas.

Check that:

  1. there are no internal names such as Test or New product;
  2. there are no products without photos if photos are important for choosing;
  3. there are no categories without clear meaning;
  4. there are no old contacts;
  5. there is no product with an incorrect price or stock;
  6. there are no delivery terms that no longer apply.

Quick result​

After the check, the storefront should answer three questions:

  1. what the store sells;
  2. why the buyer can trust this store;
  3. how the buyer can take the next step.

If at least one answer is not obvious, fix product cards, the storefront, or terms before sending the link.