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Product cards

A product card should help the buyer understand what they are buying, how much it costs, whether it is in stock, and whether it fits their need.

A good card does not have to be long. What matters is that it answers the main questions before a chat starts.

Photos​

Photos help the buyer quickly understand the product. Check that:

  1. the main photo shows the product itself, not packaging, background, or a random item;
  2. the product is clearly visible and not cropped;
  3. color and shape look close to reality;
  4. extra photos show details, size, set contents, or ways to use the product;
  5. the gallery has no images that do not belong to the product.

If the product differs by color, size, material, or set contents, add that to the description. The photo should not be the only source of important information.

For more about uploading and checking images, see Images, prices, and stock.

Name​

The name should be clear without opening the detailed description.

A good name usually answers the question: what product is this?

Check that:

  1. the name is not too generic: Dress is worse than Linen midi dress;
  2. the name has no unnecessary decoration, all caps, or repetitions;
  3. an important characteristic is in the name if the product is hard to tell apart without it;
  4. the name does not promise more than the description contains.

Do not try to put every possible word into the name. It is better to name the product briefly and explain the details in the description.

Short description​

The short description helps the buyer quickly understand the product's purpose or use.

Examples of questions it can answer:

  1. who or what the product is for;
  2. how it differs from similar products;
  3. what is included;
  4. whether there is an important limitation.

Do not use the short description as an advertising slogan without facts. It is more important for the buyer to understand the product than to read general promises.

Detailed description​

In the detailed description, add what the buyer usually asks in private messages.

For physical products, these details are often important:

  1. material;
  2. size or dimensions;
  3. weight, volume, or quantity in the set;
  4. composition;
  5. production time if the product is made to order;
  6. care rules;
  7. compatibility or limitations;
  8. what exactly is included and not included in the price.

If some details depend on the category, check category fields and characteristics. They help keep the same properties for similar products.

Price and discount​

The price should be clear and should not contradict the description.

Check that:

  1. the base price is correct;
  2. the discount is filled in only if it is really used;
  3. the final price looks expected;
  4. the price does not contradict the set terms;
  5. if there is delivery, the buyer understands whether it is included in the price or calculated separately.

Do not use a discount to hide an unclear price. If the product is sold as a set, bundle, or by individual agreement, explain this in the description and order terms.

Stock and availability​

Stock affects buyer expectations and further order processing.

Check that:

  1. the product is really available in the specified quantity;
  2. stock was updated after manual sales outside FastyShop;
  3. the product is not published if it cannot be sold;
  4. for made-to-order products, timeframes or terms are specified if they matter.

If buyers often ask whether the product is in stock, check the card on the storefront and update stock in the cabinet.

Common mistakes​

Problems in product cards often look like this:

  1. one photo without details;
  2. the name is too generic;
  3. the description is only one phrase;
  4. there is a price, but it is unclear what exactly it covers;
  5. the description has no size, material, or set details;
  6. stock was not updated after sales;
  7. the product is published, but the category or storefront was not checked.

Quick checklist before publication​

Before publishing a product, ask yourself:

  1. will the buyer understand what the product is from the name and first photo?
  2. does the description answer questions that people usually ask in chat?
  3. do the price, discount, and final price look unsurprising?
  4. does stock match reality?
  5. is the category selected correctly?
  6. does the product open on the public storefront?

The product creation workflow is described in Creating and editing a product, and public card checking is described in How to check a product on the storefront.