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Storefront settings

Storefront settings help prepare the public shop page for the buyer.

Open the needed shop in the cabinet and choose Configure storefront or the Storefront settings section.

Storefront status​

In the status block, you may see:

  1. the public shop link;
  2. information about trust and document verification;
  3. indexing state, if it is shown;
  4. a warning about limited mode, if the storefront is not working fully.

If the storefront works in limited mode, read the hint in the cabinet. Usually you need to check the shop status, legal profile, seller documents, or required shop details.

The SEO and link card block helps manage how the shop may look in links and search engines.

Usually you check:

  1. SEO title - a short page title;
  2. SEO description - a short shop description;
  3. image for the link, if the field is available.

These fields help make the link clearer, but they do not guarantee search promotion and do not promise that messengers will immediately update an old preview.

Social contacts​

In the Social contacts block, you can add links where the buyer can find the shop or write to you.

Usually these are:

  1. Instagram;
  2. Telegram;
  3. WhatsApp.

If the cabinet requires a link, enter a full and correct address. Do not insert random text, internal links, or other people's profiles.

Storefront appearance​

In the Storefront appearance block, check the Shop logo on the platform setting.

Possible modes:

  1. Auto - show the logo only if it is uploaded.
  2. Show - show the logo on the storefront if it is available.
  3. Hide - do not show the logo on the storefront.

If the logo is important for shop recognition, upload a neat image and check the storefront after saving.

Visual style​

Visual style is the current setting for the general character of the storefront. It may include the general style and accent color.

This is not a free page-building mode. You should not assume that you can arbitrarily change the structure, connect custom styles, or assemble the storefront from any blocks.

Use visual settings carefully: the storefront should remain readable and understandable for the buyer.

Promo block​

The promo block helps highlight an important message on the storefront.

Usually you can fill in:

  1. title;
  2. description;
  3. image;
  4. link, if the field is available.

The promo block does not replace the catalog, contacts, legal details, and trust in the shop. Do not use it for promises the buyer cannot verify on the page.

Block structure​

Some storefront blocks are managed by the platform. For example, the catalog, contacts, and legal details may be system blocks.

If the cabinet shows a block as platform-managed, do not try to disable it through workarounds. This structure helps keep the storefront clear for buyers.

If the block order cannot be changed manually, this is a normal limitation of the current version.

Compact preview​

Compact preview helps you quickly estimate the general look of the settings.

It does not replace checking the real public page. After saving, open the storefront through the public link and view it as a buyer.

Product card settings​

If the cabinet has a separate entry point for product card settings on the storefront, use it only for product display settings. Detailed product and catalog work will be described separately.

What to do if...​

The storefront works in limited mode​

Open the status block and read the hint. Check the shop status, legal profile, seller documents, and required details.

If the reason is unclear, contact support and say that the storefront works in limited mode.

The logo is not shown​

Check whether the logo is uploaded and which mode is selected in Shop logo on the platform.

If Auto is selected, the logo will appear only when it is uploaded. If Hide is selected, the logo will not be shown on the storefront.

SEO title or description is not visible immediately​

Save the settings and open the storefront again. Search engines and messengers may not update previews immediately.

This does not mean the settings were not saved.

The promo block is not displayed​

Check whether the required promo block fields are filled in and whether the block is disabled in the current interface. Then save changes and open the public storefront.

Social contacts are not displayed​

Check the link format. If the cabinet requires a full address, the link should start with https:// and lead to your profile or channel.